Chorus × Example Relief International
Sample data · fictional organization
Audience Intelligence Study · Scenario Calculator

Evaluate the opportunities.

Every measured effect from the study, wired into a live model of Example Relief's email program. Move the adoption dial and the totals recalculate. Low is the cautious floor, Central is the working estimate, and High is a best case that rarely survives contact with a real calendar.

01

Global dials

Adoption is the share of each opportunity actually implemented and captured. Every opportunity is linear in adoption, so one dial moves the whole set.

Adoption assumption

Share of each opportunity captured, per scenario column.
02

The opportunities

Each one is effect times volume times adoption. Ranges include the sustainer bonus, which credits the share of new gifts that go on to start a plan; the figure before the bonus sits under each number. Every card carries its pilot design.

03

The combined program

The same supporter is reached by more than one opportunity, so the gross is discounted. The discount widens as adoption rises, because the audiences collide more.